Design is not a talent you are born with, it is a set of principles you can learn. This course builds your eye and gives you the core skills of layout, hierarchy, color, and type, then shows you how to use AI image and design tools without handing over creative control. You will leave able to look at any design and know why it works, and able to make work that looks deliberate.
Module 1
Diagnose why a design works or fails using core principles.
The five principles behind every good design
The mental checklist behind professional work.
Visual hierarchy: guiding the eye on purpose
Make the most important thing look most important.
Alignment, proximity, and the grid
The invisible structure that makes layouts feel right.
White space is not wasted space
Use emptiness to create focus and calm.
Critique three designs using the principles
Train your eye by naming what works.
Module 2
Build an accessible, on-feeling palette and defend it.
Color theory without the headache
Just enough theory to make confident choices.
Building a palette (and generating one with AI)
From a single color to a complete, usable set.
Contrast, accessibility, and readability
Make sure everyone can actually read your work.
Color psychology and brand feeling
How color sets emotion before a word is read.
Build a five-color palette with rationale
Create and justify a palette for a project.
Module 3
Set type that is legible, paired well, and sets the right tone.
How type sets tone
Why fonts feel the way they do.
Pairing fonts that belong together
Reliable combinations and how to find your own.
Sizing, spacing, and rhythm
The details that separate amateur from polished.
Common type mistakes and quick fixes
Catch the errors that undermine good work.
Design a type system for a project
Set heading, body, and accent type.
Module 4
Compose a balanced layout that guides the viewer.
Layout patterns that always work
Dependable structures for any project.
Designing for hierarchy and flow
Lead the eye through the page.
Images, icons, and visual balance
Combine elements without clutter.
Using AI to generate and refine layouts
Speed up with AI while keeping intent.
Compose a one-page layout
Bring the principles together.
Module 5
Produce a small branded visual set with a consistent system.
Consistency and the power of a system
Why systems beat one-off decisions.
AI image tools: prompting for usable assets
Get images you can actually use.
Editing and refining AI output
Fix the tells and make it yours.
Building your visual style
Develop a look that is recognizably you.
Final project: a small branded visual set
Apply everything in one cohesive deliverable.