The durable assets: frameworks to think with, workflows to run, best practices, copy-and-go prompts, and the tool stack. The stuff AI can't hand someone for free.
Mental models and structures you can apply to any project.
What, Why, How, Now what — the structure behind every lesson that actually changes behavior.
OpenA board-of-advisors agent team that stress-tests your strategy before you commit, instead of prompting AI for one tidy answer.
OpenWhy your archive of real work is the base layer that makes every premium offer — live, agents, workflows — defensible.
OpenThe classic course-design model with the jargon stripped out: a five-step loop for building learning that works.
OpenStep-by-step, outcome-guaranteed processes you can run with AI.
From a topic you know to a published, interactive course — using AI at every step.
OpenTurn one idea into a week of on-brand content across formats, without burning out.
OpenTake a goal like '15 qualified leads' all the way to sent outreach and confirmed replies — sequenced agent steps, not one task.
OpenHard-won guidance on how to do the work well.
The anatomy of a prompt that returns something you can actually use the first time.
OpenMove beyond multiple choice. The interaction types that develop capability instead of testing recall.
OpenWhy your years of calls, docs, and research are raw gold — and how to make them machine-readable before agent traffic finds you.
OpenCopy-and-run prompts that do real work. Bring your own context.
Turn a topic into a structured, outcome-driven course outline you can refine.
You are an instructional designer who builds courses that change behavior, not courses that dump information.
I want to build a course on: [TOPIC]
For this audience: [WHO THEY ARE]
So that they can: [THE TRANSFORMATION]
Produce a course map:
1. A one-sentence course promise.
2. 4–6 modules. For each module, a one-line outcome (what the learner can DO after it).
3. 4–5 lessons per module, each with an observable objective ("By the end you will be able to...").
4. One hands-on activity per module.
Constraints: one idea per lesson, scaffold from simple to complex, plain language, no filler. Then list the three weakest spots in this map and how to fix them.Convene a skeptic, contrarian, customer, and numbers advisor to stress-test a decision.
Act as my board of advisors. Do not give me one tidy answer — convene four distinct advisors and have them respond in turn, then challenge each other: - THE SKEPTIC: attacks my weakest assumptions, demands evidence. - THE CONTRARIAN: argues the opposite of my premise to test it. - THE CUSTOMER: responds only as my buyer, in their words, about whether they'd pay. - THE NUMBERS ADVISOR: pressure-tests pricing, margins, and the math. My decision: [WHAT YOU'RE DECIDING] My context: [PASTE RELEVANT BACKGROUND, NUMBERS, AUDIENCE] After the discussion, summarize: the strongest objection, the biggest blind spot, and the one change I should make before committing.
Get on-brand copy that sounds like you, not generic AI.
You write in my brand voice. Study the samples below and match the rhythm, word choice, and attitude — do not default to generic marketing tone. Voice samples (paste 3–5 of your own): [PASTE] Voice in three words: [e.g., direct, warm, candid] Avoid: [jargon, hype, clichés to ban] Now write: [WHAT YOU NEED — e.g., a launch email, 5 social posts] About: [TOPIC] Return the copy, then flag any line that drifts from the voice and offer a fix.
Draft a single, tight lesson built on the four-question framework, ready to narrate.
Write a script for ONE microlesson (5–7 minutes) using the four-question frame: What, Why, How, Now what. Lesson topic: [TOPIC] Learner objective (observable): By the end, the learner will be able to [VERB + THING]. Audience: [WHO] Rules: one core idea only, plain language, one concrete example they can copy, end with a single small action. Keep cognitive load low. Then suggest one knowledge check and one short interaction for this lesson.
Generate scenario-based checks that measure the skill, not recall.
Write 3 knowledge-check questions for this lesson that test whether the learner can APPLY the idea, not just recall it. Lesson objective: [OBJECTIVE] Key idea: [THE ONE IDEA] For each: a short realistic scenario, 4 options, the correct answer, and a one-sentence explanation that teaches (not just "correct/incorrect"). Avoid trick questions and "all of the above."
The curated stack we actually use, by job.
AI assistant
The reasoning engine for course drafting, agents, and the AI Council.
Voice / audio
Clone your voice and narrate lessons at scale.
Video / audio
Edit video and audio by editing text. Great for repurposing.
Image
Generate brand imagery and course visuals.
Design
Fast, on-brand graphics, slides, and social assets.
Automation
No-code automation to wire your tools into workflows.
Context archive
Organize your context archive in one searchable place.
Video / repurposing
Turn long video into short, captioned clips automatically.