The run
- 1State the goal and the ideal customer in plain terms.
- 2Build a target list and enrich it with context.
- 3Draft personalized outreach per contact, in your voice.
- 4Sequence follow-ups with branching based on replies.
- 5Track to the outcome: qualified replies, not just sends.
Why a workflow, not a course
The value isn't any single step. It's the cascading, sequenced judgment across the whole process — your experience encoded into every branch.